The Brand

After the merger of United Airlines and Continental Airlines a new master brand was rolled out by Lipponcott, a New York City agency specializing in brands. Two years after the merger, United Airline’s business to business sister entity, United Cargo, approached me about developing a sub-brand for the Cargo product under the United brand.

The intention was to be more thoughtful to their audiences and products. United Cargo specializes in global shipping for a range of products: produce, flowers, mail, temperature control pharmaceuticals (TempControl), animals (PetSafe), etc. 

Creative Director
Erica Malacarne

Art Director
Jeff Meador

Designer
Zach Martin