The Brand

Have you ever wondered how food looks so delicious in advertising and marketing materials? It’s truly fascinating to discover the intricate work of a skilled food stylist who combines both art and science to create such enticing visuals.

Susan Skoog, a renowned food stylist based in Chicago, is one of the industry's most sought-after professionals. I had the pleasure of meeting Susie during my time at United, where she was already familiar with my design expertise. She approached me with a simple request: to create a timeless and inviting brand for her that would reflect a handwritten script, reminiscent of a quick note or a grocery list. Intrigued by her impressive portfolio and extensive experience, I eagerly accepted the opportunity to collaborate with her on this exciting project.

Creative Director & Designer
Erica Malacarne